ggopher posted on June 10, 2010 03:19
When writing grant applications for program expenses, you may find it difficult to effectively describe the program. This may be due to an absence of a plan for the program when it was originally implemented. Oftentimes organizations leap into programs and activities without developing a road map before they get started.
Try applying some basic components of a business plan directly to a program in order to better define it. Treat the individual program almost like a mini-business. This will help with grant writing as well as program development and refinement. Having a plan with defined desired outcomes also gives you the ability to measure your success and define areas needing improvement.
Components of a Program “Business Plan”
1. Define the program: Identify the program activities and the impact
2. Market analysis: Define the program service or product recipients. Articulate needs and opportunities. Define the program scale, reach, and competitive environment. Identify any potential collaborations.
3. Staffing and management plan: What is the staffing structure. Define roles and responsibilities, including job descriptions. Define desired relevant experience and skills. If staff members have accomplishments in this program area, highlight those accomplishments.
4. Time frames and benchmarks: Develop a schedule for performing and evaluating the work.
5. Financial requirements: Forecast the required initial capital requirements. Project cash flow to anticipate cash needs as the program is underway. Write up recordkeeping requirements (how to track program revenue and expense).
6. Revenue projections: What is the program break-even point? Is there the potential for profitability? Remember “nonprofit” doesn’t mean you can’t make a profit on program activities.
7. Marketing plans: How will you reach both the program recipient population and potential funders?
8. Analysis of risks: Define current and potential risks, as well as mitigation strategies. For example, hiring staff or taking on volunteers to work with children. One potential risk is hiring a child predator. Have a procedure in place to background check all applicants.
Be sure to include staff in the development of the plan, and share the final document with them so they can do their part in executing a successful program plan.